Job title:                    BAL Student Engagement and Recruitment Officer

Department:              British Academy of Lebanon (BAL)

Reporting to:             BAL Academic Director

The BAL Student Engagement and Recruitment Officer is responsible for the development and implementation of BAL student engagement and recruitment strategy. She/he should provide advice and guidance on BAL undergraduate postgraduate recruitment issues to staff across the University, including portfolio development using market intelligence. The officer should manage the gathering and use of data to contribute to decision-making concerning the students’ recruitment plan and the University’s reputation. She/he should promote and raise awareness of BAL with key internal and external interest groups by organizing on-campus recruitment events and representing the university off-campus. 

Scope of Work:

The BAL Student Engagement and Recruitment Officer should liaise with:

• Internally: BAL Academic Director, Admission Officers, IT staff, and Social Media staff.
• Externally: Schools, colleges, organization, current and prospective students, advertising, and PR agencies if necessary.

Duties and Responsibilities:

• Enhance   existing/develop   new   relationships   with   schools   and   colleges   and   other   national organizations where appropriate undergraduate and postgraduate applicants are to be found.
• Develop and organize a range of on-campus recruitment events by liaising with relevant academic and administrative colleagues.
• Act as the University lead for University-wide recruitment events for BAL, such as the Visit Days, by liaising with Admissions staff and relevant colleagues and the PR department.
• Present the University at appropriate off-campus events, and to visitors, applicants and families on-campus.
• Develop information on student recruitment and produce reports to inform the development of student recruitment and to target new recruitment potentials.
• Present the campus in the Student Recruitment Committee.
• Encourage BAL students in initiatives offered by the University in the student journey for different year groups.
• Support the team with work on orientation and any student transition related projects.
• Take a lead role in developing and implementing the student recruitment strategy to support BAL strategic objectives with emphasis on developing the use of web, e-marketing and social media.
• Systematically gather market and competitor intelligence and conduct market research.
• Develop a network of relevant marketing contacts within and outside the university and use this network to inform the development of BAL activities.
• Manage the development and market analysis of promotional material for publication via print, web, and social media by liaising with departmental staff or relevant colleagues.
•  Report BAL’s annual entries for the undergraduate and postgraduate prospectuses.

Job Requirements:

• Qualifications
  • A Bachelor degree in Marketing and or Sales. Holding a master’s degree is a plus.
  • Experience & Knowledge
    • Experience working in a customer-focused environment, and experience of providing information & advice are essential requirements.
    • Experience of the Higher Education sector, and understanding of both Undergraduate & Postgraduate Higher Education needs are desirable requirements.
  • Skills
    • Computer literate with experience of MS Word, Excel, email packages, and ability to work with speed and accuracy are essential requirements.
    • Strong IT skills and familiarity with the use and analysis of data.
  • Communication
    • Upholding excellent verbal & written communication skills, and professional attitude are essential requirements.
  • Customer Focus
    • Maintaining commitment to high quality customer service, commitment to continuous customer’s experience improvement, and responding to problems and complaints are essential requirements.
  • Teamwork
    • Ability to be helpful and supportive of other team members, and ability to listen and take advice from colleagues are essential characteristics.
  • Planning & Organizing
    • Ability to prioritize work tasks, organize work, meet deadlines, and ability to accurately keep records are essential requirements.
    • Ability to work effectively under pressure, finish jobs, and deliver on schedule are essential requirements.