A Talk on “Predicting Consumer Behavior through Consumer Analytics”

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On Tuesday January 17, 2017, Mr. Anthony Ussher, the Deputy General Manager and Head of Electronic Banking at Credit Libanais, visited the “Consumer Behavior “class, as part of the guest speaker series, at the International School of Business (ISB) at MUBS’s Damour campus. Mr. Anthony discussed the role of consumer analytics in predicting the behavior of today’s consumers especially in the e-banking sector. A vivid Q & A session followed Mr. Ussher’s talk where students benefited from Mr. Ussher’s long life experience and know how in the banking field.





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