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Home » Corporate Relations Office » Objectives & Core Values

Functional Objectives

  • Establish solid relationships and open lines of communication with stakeholders.
  • Build networks and alliances for effective share of information between MUBS and stakeholders.
  • Gain competitive advantages over existing market players.
  • Boast the first mover advantage in introducing new programs.
  • Develop a sustainable market position as a key preferred provider for CEPs.
  • Produce educational group events sharing best practices and experiences with professionals.
  • Provide consultancy and partnering in the university level events.
  • Conduct research and studies, and offer forums on innovative topics to MUBS stakeholders.
  • Search continuously for opportunities that can make unique and valuable contribution to the enhancement of businesses.
  • Provide professional services to MUBS faculties and stakeholders.
  • Provide innovative thinking and practice.
  • Improve skills and encourage competences of professionals.
  • Proactively cultivate relationships with internal and external stakeholders that will promote the work and reputation of MUBS.
  • Manage relations, and build relations with key industry media.
  • Provide expertise and share knowledge.
  • Assesses relations programs, report findings and recommend improvements.
  • Identify and implement effective techniques for public participation.
  • Build and maintain a database of key influencers who will assist the promotion of MUBS educational programs.

Core Values

  • Demonstrate passion for understanding and meeting the needs of our customers and stakeholders.
  • Embrace innovative change and demonstrate commitment to improving practices.
  • Encompass high performance expectations and a mind set for excellence.
  • Foster a climate of trust and openness with associates.
  • Maximize internal and external awareness.
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