Home » Corporate Relations Office » Objectives & Core Values
Functional Objectives
- Establish solid relationships and open lines of communication with stakeholders.
- Build networks and alliances for effective share of information between MUBS and stakeholders.
- Gain competitive advantages over existing market players.
- Boast the first mover advantage in introducing new programs.
- Develop a sustainable market position as a key preferred provider for CEPs.
- Produce educational group events sharing best practices and experiences with professionals.
- Provide consultancy and partnering in the university level events.
- Conduct research and studies, and offer forums on innovative topics to MUBS stakeholders.
- Search continuously for opportunities that can make unique and valuable contribution to the enhancement of businesses.
- Provide professional services to MUBS faculties and stakeholders.
- Provide innovative thinking and practice.
- Improve skills and encourage competences of professionals.
- Proactively cultivate relationships with internal and external stakeholders that will promote the work and reputation of MUBS.
- Manage relations, and build relations with key industry media.
- Provide expertise and share knowledge.
- Assesses relations programs, report findings and recommend improvements.
- Identify and implement effective techniques for public participation.
- Build and maintain a database of key influencers who will assist the promotion of MUBS educational programs.
Core Values
- Demonstrate passion for understanding and meeting the needs of our customers and stakeholders.
- Embrace innovative change and demonstrate commitment to improving practices.
- Encompass high performance expectations and a mind set for excellence.
- Foster a climate of trust and openness with associates.
- Maximize internal and external awareness.