Dr. Yacoub,Laurent

Dean

ISB

Education

International Business Management, Ph.D.

Awards

N/A

Short Bio

Laurent B. Yacoub holds a Ph.D. in International Business Managementfrom the International School of Management, Paris. He is the chairpersonof the maketing and management department at MUBS. He is also afreelance Management Trainer and a Hospitality Consultant.
His fields of research include operations management, entrepreneurship,business failures, hospitality management and marketing management.

Current Research Projects & Grants

1- An investigation of factors Affecting the Post-Adoption Behaviour ofMobile Banking. Journal of Financial Services Marketing (Q3).
2- Assessing the Effect of the Financing Gap on Entrepreneurship inEmerging Markets: the case of the United Arab Emirates. Journal forInternational Business and Entrepreneurship Development (Q3).
3- Mental Health in the Midst of Economic Turmoil: The Case of LebaneseCommercial Bank Employees. Journal of General Management (Q3).
4- Towards a Better Understanding of the Social Media Effects on YoungUsers. Int. Journal of Technology Marketing (Q3).
5- Coca-Cola in Lebanon: Challenges, Slips, and Falls. Ivey Publishing CaseStudies.
6- Reviewer at The Journal of Entrepreneurship in Emerging Economies.
7- Reviewer at The International Journal of Contemporary HospitalityManagement.
8- Thesis supervisor at the International School of Management, Paris.
9- Author at the Executive Magazine.

Publications

1- How Do Hotels in Developing Countries Manage the Impact of COVID-19:The Case of Lebanese Hotels. The International Journal of ContemporaryHospitality Management (Q1).
2- Restaurant Failure in Post-Conflict Beirut: The MacroenvironmentalContext and Mismanagement. EuroMed Journal of Business (Q1).
3- A Strategic Assessment and Evaluation of the Major Factors Behind theHigh Failure Rate of Many Restaurants in the City of Beirut-Lebanon. TheInternational Journal of Services and Operations Management (Q2). InPress.
4- The Impact of COVID-19 on Higher Education Institutions Marketing inDeveloping Countries: Case of Lebanon. Journal of Marketing for HigherEducation (Q2). In Press.