Chair, Marketing & Management, Assistant Professor, Erasmus Mundus Coordinator
International School of Business
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Dr. Attieh, Latifa

Chair, Marketing & Management, Assistant Professor, Erasmus Mundus Coordinator

International School of Business


Education

Ph.D. Food Marketing, MBA


Awards


Short Bio

Latifa Attieh has joined the Faculty of Business Administration at MUBS as a lecturer, since October 2008. She earned her PhD (2015) from the University of Miguel Hernandez (Spain). Her dissertation examined the factors affecting perceived quality, attitudes and subjective knowledge and objective knowledge of organic food in Lebanon.


Current Research Projects & Grants

  • Research Interests: Research interests cover a variety of areas including Food Marketing, Consumer behavior, Agro-ecology, rural tourism and rural development and Management.
  • Current Research Projects: Internal research project titled “Perceptions and attitudes towards Tourism and Hospitality as a career choice”

  • Publications

    Journal publications
    Attieh, L., Hejazi, H. &Brugarolas, M. (2014). An Assessment of consumers’ attitudes towards organic food in Lebanon, Journal of International Food & Agribusiness Marketing, under review.
    Obón, C. Rivera, D., Alcaraz, F. &Attieh, L. (2014). Beverage and culture. “Zhourat”, a multivariate analysis of the globalization of a herbal tea from the Middle East. Appetite, 79, 1-10.
    Conference presentations
    Attieh L. (2011). A Quest for Authenticity: Ecotourism in Southern Lebanon. Paper presented at the International Conference on Tourism in Rhodes, Greece.
    Attieh L., Rivera D., F. Alcaraz, & C. Obón (2010). Wild Edible Plants used as Food and Medicine in Kfarhamam (Southern Lebanon). Revista de fitoterapia, Vol. 10 (1). Availableonline: http://ise2010.org/index.php?option=com_content&view=article&id= 70&Itemid=142
    Attieh, L. &Aboukhalil, G. (2010). University Rankings; A gateway to the professional world. Paper presented at the Higher Education International Conference.
    Attieh, L. &Chéhadé, V. (2011). The Role of Higher Education Institutions in Developing Entrepreneurial Individuals. Paper presented at the Higher Education International Conference.

    Attieh, L. (2009). Public-Private Partnerships in Lebanon; Benefits and Challenges. Paper presented at the Higher Education International Conference.