Part Time Faculty Marketing Department
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Dr. Attieh, Latifa
Part Time Faculty
Marketing Department
Education
Ph.D. Food Marketing, MBA
Short Bio
Latifa Attieh has joined the Faculty of Business Administration at MUBS as a lecturer, since October 2008. She earned her PhD (2015) from the University of Miguel Hernandez (Spain). Her dissertation examined the factors affecting perceived quality, attitudes and subjective knowledge and objective knowledge of organic food in Lebanon.
Current Research Projects & Grants
Research Interests: Research interests cover a variety of areas including Food Marketing, Consumer behavior, Agro-ecology, rural tourism and rural development and Management.
Current Research Projects: Internal research project titled “Perceptions and attitudes towards Tourism and Hospitality as a career choice”
Publications
Journal publications Attieh, L., Hejazi, H. &Brugarolas, M. (2014). An Assessment of consumers’ attitudes towards organic food in Lebanon, Journal of International Food & Agribusiness Marketing, under review. Obón, C. Rivera, D., Alcaraz, F. &Attieh, L. (2014). Beverage and culture. “Zhourat”, a multivariate analysis of the globalization of a herbal tea from the Middle East. Appetite, 79, 1-10. Conference presentations Attieh L. (2011). A Quest for Authenticity: Ecotourism in Southern Lebanon. Paper presented at the International Conference on Tourism in Rhodes, Greece. Attieh L., Rivera D., F. Alcaraz, & C. Obón (2010). Wild Edible Plants used as Food and Medicine in Kfarhamam (Southern Lebanon). Revista de fitoterapia, Vol. 10 (1). Availableonline: http://ise2010.org/index.php?option=com_content&view=article&id= 70&Itemid=142 Attieh, L. &Aboukhalil, G. (2010). University Rankings; A gateway to the professional world. Paper presented at the Higher Education International Conference. Attieh, L. &Chéhadé, V. (2011). The Role of Higher Education Institutions in Developing Entrepreneurial Individuals. Paper presented at the Higher Education International Conference.
Attieh, L. (2009). Public-Private Partnerships in Lebanon; Benefits and Challenges. Paper presented at the Higher Education International Conference.
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